Standard chartered wants Liverpool to buy Asian stars Last updated Friday, 1 April, 2011
By Eastsportsonline Desk
Liverpool's sponsor wants the club to sign Asian stars to help strike into commercial opportunities in the region.
Liverpool signed an £80m, four-year shirt sponsorship deal with Standard Chartered in September 2009.
"The real power Liverpool could do for us, and for the Premier League, is if there was a way they could nurture foreign players from Asia," said Laws.
And while the company is based in London, much of its income comes from the Asian market.
The sponsors want Kenny Dalglish to stay as the substantive manager of the club.
"I'd like to see Kenny as the long term manager - I'm sure the club would," commented Laws.
"They are going to be talking to him if they aren't talking to him already.
"The Kenny magic is all around the world, everybody believes Kenny can take the club [forward] and that means they stay focused and that means they stay in the newspapers around the world... we are looking for brand awareness."
Liverpool are unlikely to finish in the top four and so are set to miss out on the riches of the Champions League for a second successive season - however, they could still qualify for the Europa League.
The takeover of Liverpool by US Company New England Sports Ventures, owner of the Boston Red Sox, was completed in October 2010 and generated huge global media coverage.
